As a result, it was observed that a one-off exposure to political disparagement humor affects trust in politicians negatively however, the effect it attains is short-lived and can be explained through the political content of the item and not only humor. Trust in politicians among the three groups was assessed again after 1 week, and for a third time 1 week after that. The trust in politicians of the three groups was estimated and they were sent political cartoons, non-political cartoons, and newspaper headlines regarding political topics twice a day for a week via WhatsApp. In the second experiment (N = 146), participants were randomly assigned to one experimental and two control groups. Trust in politicians was evaluated first at baseline, then immediately after the experimental manipulation, and once again a week after the experimental manipulation had happened. The first experiment, (N = 94), considered three groups: one exposed to political disparagement humor one control group exposed to disparagement humor against non-politician subjects and a control group exposed to a non-humorous political video.
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Also, a series of elements regarding disposition toward politicians and political affiliation were considered.
The second one was that the repetition of a message can augment the swing of such message. The first one was that humor involves less cognitive elaboration, which leads to a short-term impact on the perception of the individual.
With this in mind, this study aims to determine the possible effects that being exposed to humor which belittles politicians may have on an ordinary citizen's trust in them, while at the same time it observes the possible effects that such exposure has on them and the time such effects last. The experimental research that looks into the effects of political humor on an individual's attitudes toward politics and politicians does not evaluate its long-term effects.
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